As an overlander how your logo looks and the branding activities that accompany your dream trip may not be high priorities, after all, that Russian visa application is probably at the forefront of your mind! You should rethink this approach, and value the importance of your logo and branding.
The overlanding market is expanding at an exceptional rate. It is becoming increasingly important to stand out from the crowd. A strong brand is invaluable as the battle for audiences intensifies. It's imperative to spend time investing in researching, defining, and building your brand.
If you are planning your dream trip, setting up a new business or would like to overhaul your existing branding we can help. Being overlanders ourselves we understand the needs and wants of your customers, audience, fans and followers.
We can design you logos, brand your vehicle, print you stickers and even build you a website. We can also supply complete graphics packages for every social media platform making sure you have consistent branding at every point of contact.
Why Is Branding Important?
You may have a good operation running but if you are lacking in the visual department you could be hindering yourself. Humans are incredibly visually orientated. A logo is your face to the world and it is a key visual representation of what you stand for. A good logo helps people remember you and differentiates you from others. A professional appearance will gain you returning customers, an audience, fans and followers. Fan numbers and website hits can leverage sponsorship and sales. A decent logo helps…. and looks cool plastered all over your vehicle!
If you’d like some help with your branding please email us at firstname.lastname@example.org