The overlanding market has grown at an exceptional rate over the last 5 years and this is reflected in the increase of events being held globally. The Adventure Overland Show is the UK’s only dedicated show to cover all aspects of overlanding. It was however mostly attended by 4x4 owners and rather lacking in attendance from cyclists and motorcyclists.
Photo by Tony Borrill
We had the pleasure of giving two presentations and sitting on one discussion panel which was expertly hosted by Overland Sphere whose website and Facebook pages are fast becoming the ‘go to’ resource for overlanders.
The show featured many trade stalls and showcased numerous clubs and associations from around the UK. Mooching about the car park and admiring the extensive variety of vehicles led to meeting some interesting folk. Seemingly, the show was predominantly attended by people who’d made the first step of purchasing and prepping an overland vehicle. Most people I spoke with were in the process of planning their first trip outside of Europe, this again reflecting the recent growth within the community.
The real highlight for me though was finally meeting many of the people who have followed our adventure from its inception. We made many new friends and even found the time to interview a few of them for our Overlanding Podcast.
A great weekend, hopefully we’ll be within driving distance of it next year!